Getting To Know Us

We’re a global team of LinkedIn marketing and social selling experts (headed by LinkedIn Marketing Expert Kristina Jaramillo and Social Content Expert Eric Gruber) who help software, technology, professional service and other B2B firms go beyond brand awareness and actually drive revenues.

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Our Leadership

Kristina Jaramillo (Partner & Chief LinkedIn Strategist) and Eric Gruber (Partner & Chief Social Content Officer) are the managing partners of Get LinkedIn Help, driving our clients' LinkedIn Marketing and content marketing results and successes.

Click here to learn more about Kristina Jaramillo

Click here to learn more about Eric Gruber

Monthly Archives: February 2016

Social Media Examiner Podcast: How to Transform Your Profile into a Marketing Tool

Recently we made the bold statement that most LinkedIn profiles are worthless sales and marketing tools as they are simply a cover letter and resume and they do not communicate the business value prospects are looking for. Inside this Social Media Examiner podcast, you'll learn four ways to turn your bland LinkedIn profile into a [...]

Social Media Examiner Podcast: 6 Ways to Attract More LinkedIn Leads

Does LinkedIn bring you a steady stream of prospects? Is your LinkedIn presence optimized? Adjusting how you use LinkedIn changes the way prospects respond to you. Inside this podcast episode (created from the "6 Ways to Leverage LinkedIn" article on Social Media Examiner written by Get LinkedIn Help Partner Kristina Jaramillo), you’ll discover six tactics to attract LinkedIn leads and show them how you can contribute to their success.

How-To, Top Mistakes & List Posts Are Weak ROI Performers on the LinkedIn Content Platform

Now, I know I am going to get a lot of negative feedback - especially since how-to, top mistakes and list posts are the most popular blog articles. There are even studies completed by OkDork and others that show the best performing posts are how to and list articles as shown below: Here are some [...]

LinkedIn Expert Kristina Jaramillo Disagrees with Jay Baer’s Shotgun Social Media Approach for B2B Organizations

I'm an avid reader of Jay Baer's Convince and Convert blog. I have his books including Youtility. I'm usually a huge fan of his presentations. I personally love his content. But....on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns [...]

Most B2B Sales & Marketing Leaders Do Not Have a LinkedIn Strategy Just a Failing Tactical Approach

Jay Baer from says that many sales and marketing executives are falling into the trap of thinking about LinkedIn (and social media in general) through a tactical prism instead of a strategic one. He’s alarmed at the number of B2B organizations and agencies that are jumping into social media platforms like LinkedIn to take [...]

Most LinkedIn Profiles Are Worthless Sales and Marketing Tools

If you've been following my content you know that I like to challenge common thoughts, ideas and practices that do not help business leaders and sales and marketing executives turn LinkedIn leads into revenue. For example, I challenged Jay Baer who says you should be taking a shotgun approach (an approach that has you pushing out [...]

LinkedIn Sales Navigator is Not Enough for Most B2B Sales and Marketing Teams

I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. I completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need)  from the free version. For example, with the free version, you get a limited view of prospects inside targeted [...]

B2B Buyers Are Calling for a Change In How You Market to Them on LinkedIn

In a recent webinar hosted by LinkedIn where they discussed InMail strategies, they mentioned that an InMail sent from a specific person at LinkedIn had an open rate that was 10% to 20% better than an InMail sent from LinkedIn Marketing Solutions. This tells me that b2b buyers are looking to engage with experts within [...]