Getting To Know Us

We’re a global team of LinkedIn marketing and social selling experts (headed by LinkedIn Marketing Expert Kristina Jaramillo and Social Content Expert Eric Gruber) who help software, technology, professional service and other B2B firms go beyond brand awareness and actually drive revenues.

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Our Leadership

Kristina Jaramillo (Partner & Chief LinkedIn Strategist) and Eric Gruber (Partner & Chief Social Content Officer) are the managing partners of Get LinkedIn Help, driving our clients' LinkedIn Marketing and content marketing results and successes.

Click here to learn more about Kristina Jaramillo

Click here to learn more about Eric Gruber

Monthly Archives: May 2016

LinkedIn Marketing Expert Kristina Jaramillo Teams Up with Business.com to Show Millions of Business Executives How to Drive Demand and Revenues Using LinkedIn

Cary, North Carolina (May 27, 2016): Kristina Jaramillo (NY Times recognized LinkedIn expert and Managing Partner at GetLinkedInHelp.com) teamed up today with Business.com ( the leading resource for executives in growing companies seeking the knowledge, products and services to run and grow their business) to show millions of business executives how they should be leveraging [...]

Get LinkedIn Help Podcast: Driving More Demand Using a Challenger Approach on LinkedIn

According to the CEB, close rates for challenger sales leaders are on average 14% higher than those of other types of salespeople. Companies like SAP have increased revenues using the challenger sales approach. But for this approach to work, you have to do more than challenge assumptions, ideas, thoughts and approaches. As Eric Gruber, GetLinkedInHelp.com [...]

Key LinkedIn Marketing and Social Selling Insights From LinkedIn’s Mike Weir

LinkedIn’s Technology Vertical Director, Mike Weir, and Microsoft’s Commercial Communications Director, Alex Bradley recently sat down to chat about the future of marketing, sales, and B2B technology investments. Their discussion, framed against the backdrop of LinkedIn’s research on the IT buying committe explored key insights for modern marketing and sales in technology organizations. Watch this [...]

Are You Articulating Value or Making Things Sounds Like Magic?

Guest Blog Post By: Michael Harris - http://www.insightdemand.com   After nine years working with companies on sales messaging, I have found that the number one inhibitor to sales and marketing leaders articulating value is that they don’t create enough contrast between the before and afterward picture of investing in their solution. And when they fail [...]

How Social Selling on LinkedIn Needs to Change in 2016

Guest Blog Post By Jasmine Sandler It used to be that being on LinkedIn ensured Quality B2B Networking. The popularity and rapid growth of LinkedIn has ruined its effect as a top B2B networking machine in many ways. LinkedIn in 2015 made 15+ additions in its functionality and acquisitions.  They were made quickly and without any [...]

GetLinkedInHelp.com Client Success Story Podcast: How AccelerateHer CEO Built Trust on LinkedIn to Gain a 400% ROI

Trust drives the buying process as trust is the foundation for all human connections (including the social media environment!) But, sales, marketing and business leaders are forgetting that on LinkedIn and they are eroding trust by talking about the same generic benefits as everyone else or making claims without backing it up with stories. We [...]

GetLinkedInHelp.com Client Success Story: ROI Selling Technology Firm President Now Communicates “Business Vale” and Gains New Clients

Like most of our clients, Darrin Fleming (President of Stratavant - an ROI Selling Technology Firm) was relying on his years of experience as a differentiator. If you listened to our "profile differentiation podcast, you learned that years of experience is not a differentiator. Darrin's profile was also more of a cover letter and resume [...]

LinkedIn Podcast: GetLinkedInHelp.com Partner Says Most LinkedIn Profiles Lack Differentiation and Unique Business Value

Inside this short LinkedIn profile makeover training podcast (where we give a sneak preview of our upcoming LinkedIn Profile Makeover Training webinar), GetLinkedInHelp.com Partner Kristina Jaramillo mentioned that most LinkedIn profiles lack differentiation and unique business value.  There's too much "me too" positioning around "years of experience" and generic benefits! Listen to this podcast - [...]

Your experience and qualifications are not differentiators!

I recently started a discussion within different LinkedIn groups where I asked consultants, sales, and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned that her differentiation was defined by her extensive experience and her successful professional achievements, which contributed to the development of a variety of sectors. But [...]

Managed Service Provider (Single Point of Contact) Attacts a Large Real Estate Management Company After Profile Makeover

Fernando VP at Single Point of Contact, was finding it a great challenge to connect with key decision makers at a large, local real estate management company and have them wanting to learn more. His previous connection invites, inmails and other communications were ignored. Why? Because his LinkedIn profile was written like a resume and [...]