According to the CEB, close rates for challenger sales leaders are on average 14% higher than those of other types of salespeople. Companies like SAP have increased revenues using the challenger sales approach. But for this approach to work, you have to do more than challenge assumptions, ideas, thoughts and approaches.

As Eric Gruber, Partner and Chief Social Content Strategist, explains in the podcast below, there are three parts you must incorporate to your LinkedIn profile, content and messaging when taking the challenger approach: 1. The challenge. 2. The risk  3. The resolution and how you are uniquely prepared to resolve the risks you’ve identified.

Listen to the podcast below – the schedule a free LinkedIn strategy session to brainstorm how you should be taking a challenger approach: