Trust drives the buying process as trust is the foundation for all human connections (including the social media environment!) But, sales, marketing and business leaders are forgetting that on LinkedIn and they are eroding trust by talking about the same generic benefits as everyone else or making claims without backing it up with stories. We must stake a claim on our profiles and provide credible proof that the claims are true if we want key decisions to accept our invite to connect, our inmails or messages to initiate a sales conversation.

Inside this podcast, GetLinkedInHelp.com Managing Partner Kristina Jaramillo , reveals how Zee Worstell (CEO of AccelerateHer – an international pricing consulting firm for women business owners) built trust on her LinkedIn profile which led to a 400% ROI.

Sign up for our Free Profile Makeover Training Webinar for even more ideas on how to build trust and communicate business value on your LinkedIn profile