Now, we don’t agree with Hans Peter Bech who says that social media is a volume game as we believe it’s not about the number of connections, group members and followers – it’s about having the right relationships and knowing how to leverage those relationships. It’s why we suggest an account based marketing approach when you have a complex sale – which is what we specialize in.

But, we do agree, on how most sales and marketing leaders are pushing out content and sales messages without any situational and contextual content. In fact, in the podcast below, Hans calls it propaganda pushing. Listen to the podcast below with Kristina Jaramillo and Hans on how you need to be socially selling with situational and contextual content.