In recent articles, Get LinkedIn Help’s Chief LinkedIn Strategist Kristina Jaramillo discussed how lead goals and “cost-per-lead” are creating a false sense of LinkedIn success or failure. In this short 5 to 7 minute podcast, Kristina mentions that focusing on lead goals has sales and marketing leaders focused on the top of the funnel, instead of seeing it through to the end result — real revenue! This can be why 99% of leads do not convert (according to Forrester Research.)

Listen to the quick podcast below – then sign up for our webinar with Kristina Jaramillo and LinkedIn’s tech industry expert Mike Weir discusses how to earn leads on LinkedIn that turn to revenue.

Click Here to Download Kristina’s Webinar on How to Gain the Trust of B2B Buyers and Earn Leads That Convert to Revenue