Turn Your Organizations Sales, Marketing and Leadership Teams Profiles into a Complete, Top-to-Bottom Sales and Marketing Tool

We find that 9 out of 10 business leader and sales and marketing executives’ profiles are worthless as sales and marketing tools.Why do we say that most LinkedIn profiles are worthless?

Because, there’s not enough attention on personal profiles. Organizations are focusing on the company page, which only provides brand awareness. The real engagement should be done on the personal side because B2B buyers are looking for real relationships with experts, not companies. But profiles are merely a resume. Summaries are like cover letters and then you just see a listing of current and past jobs and accomplishments.

In most cases, business owners and sales and marketing leaders do not communicate the business value that “prospects” are looking for. Because the “business value” that prospects are looking for are taken out of the equation in most cases, there’s a big gap between B2B sales and marketing professionals and buyers.

Click the Webinar Image Below to See How Most LinkedIn Profiles Are Worthless:

Making Your LinkedIn Profile the Social Bridge

With our profile makeover services, your profile and/or team member’s profiles will become the social “bridge” that has buyers wanting to connect, accept InMails, joining your LinkedIn community and most importantly enter into a sales conversation. We accomplish this by:

  • Demonstrating that you understand your buyer’s specific business issues and clearly articulate how you plan to solve them.
  • Helping the business buyer think differently about how to solve their business problems.
  • Sharing insights not considered before.

You can’t do this – and tell your “business” story with the 2000 character limit LinkedIn has on your summary. That’s why we focus the whole LinkedIn profile (from your background image all the way to the very last word) on advancing relationships with prospects.

See How We’re Turning LinkedIn Profiles Into Social Bridges That Communicate Value

Meet the New LinkedIn Profile – A Better Way to Connect and Build Relationships

With our LinkedIn profile makeover program you will get:

  • A strong LinkedIn profile headline that entices prospects and other influencers to open your profile and actually read it.
  • A LinkedIn profile summary that is written in 1st person, communicates your brand messages, shares your story, explains why prospects need to connect with you and what they’ll find inside the profile.
  • An experience section that is driven by results and case studies – not your job experience. We create positions for different audiences with different needs and provide the copy to support each position.
  • A LinkedIn profile that piques interest – and have prospects and other influencers asking questions.
  • A complete top-to-bottom sales and marketing tool. Most firms that offer LinkedIn profile makeovers give you ½ a sales and marketing tool. They may give you a strong headline. They may give you a summary that communicates your value. But at the end of the day, you still have ½ marketing tool and ½ resume. We’ll use every section of your LinkedIn profile to demonstrate your thought leadership and show prospects why they need to work with you.

As we mentioned in one of our articles on the MarketingProfs website…

You can’t just say you are the expert and that you’re “leading edge” and rely on your years of experience. You can’t just say you’re a thought leader and then provide generic benefit copy on your LinkedIn profile that is being used by everyone in your industry.

We take a very strategic approach to creating profiles. In fact, half the time that is spent on your LinkedIn profile is focused on the strategy and how we’ll communicate your unique business value and how we’ll differentiate you.

We’ll find differences in your approach just like we have done for DBS Events – click here to read the case study. We’ll challenge the approaches that others in your industry are taking – just like we challenge how most social media firms focus on reach and brand awareness instead of on real relationships and revenue. And, we’ll use results and case studies to prove that your team are experts.

Click Here to Read Our MarketingProfs Article
Read The Success Story

See What You Can Expect with Our Profile Makeovers! Click the Images Below to Watch Our Profile Makeover Videos

Ready to Get Started with a LinkedIn Profile Makeover?

Schedule Your Free LinkedIn Profile Strategy Session