You need to be credible if you want customers to feel comfortable buying from you, media to feel confident quoting you, bloggers to be interested in hosting your guest posts, and so on. Of course, credibility is something that’s earned, not given. One of the best tools for earning credibility is your LinkedIn profile.
In our recent “Sales, Marketing & LinkedIn Study,” we found that top B2B sellers and marketers are doing far more on their LinkedIn profile than other salespeople and marketers to ldevelop trust and credibility with their prospects and customers. They are using their LinkedIn profiles as a means to educate prospects with articles, webinars, case studies, analyst reports and eBooks. They are relating their personal experiences and knowledge about topics related to their industry, customers, business process, trends and challenges.
Watch this LinkedIn profile makeover video to see how we gave the President of the Mezzanine Group instant credibility – then sign up for our Free Profile Makeover Training Webinar to see how you can become more credible.