How powerful is a messaging approach based on “unconsidered needs,” versus the more traditional “voice of the customer” model? Corporate Visions partnered with a social psychologist to find out what kind of advantage companies stand to gain by identifying and introducing their prospects to unconsidered needs—the challenges, issues or missed opportunities they don’t yet know about.

Watch the video we below that we gained from Corporate Visions and  learn what the study uncovered…and what it could mean for your marketing and sales messages. The read the case study underneath the video to see how we helped a marketing firm drive more revenues on LinkedIn by focusing on unconsidered needs.

Read this case study to see “focusing on unconsidered needs” in action