Shortly after getting a LinkedIn profile makeover, Fernando Leon (VP of Business Development for IT Managed Service Provider – Single Point of Contact) attracted a large California real estate management company (a company they tried to target for years!) You see, we turned Fernando’s resume-based LinkedIn profile into a marketing tool that is case study based. Inside his profile, we discussed how he helped Shorenstein Realty (one of the oldest, most respected real management companies in North America) cut their IT expenses in half.
The California real estate management firm asked specific questions based on the content found inside Fernando’s LinkedIn profile that dealt with Shorenstein Realty and they asked for a complete case study. This is why it’s important to have content that’s relevant to specific audiences you’re targeting – and why you need to have a case study driven LinkedIn profile.
Watch this profile makeover video to see how we created a case-study based LinkedIn profile for Single Point of Contact: