Recently we made the bold statement that most LinkedIn profiles are worthless sales and marketing tools as they are simply a cover letter and resume and they do not communicate the business value prospects are looking for.

Inside this Social Media Examiner podcast, you’ll learn four ways to turn your bland LinkedIn profile into a LinkedIn marketing tool that attracts potential decision makers. You’ll learn how to make it stand out by making bold statements about your expertise and backing them up with concrete examples, describing how you’ve helped businesses achieve success, sharing case studies relevant to your prospects and including rich media to underscore your abilities.

Listen to this podcast:

Ready to turn your LinkedIn profile into a marketing tool?

Sign up for our Free LinkedIn Profile Makeover Training Webinar and check out these profile makeover videos. And, sign up for a free LinkedIn profile makeover strategy session here: http://getlinkedinhelp.com/strategy-session