In a recent blog post series with Biznology.com, LinkedIn expert Kristina Jaramillo has been pinpointing how social media experts like Jay Baer, Viveka von Rosen and others are getting LinkedIn wrong! She’s challenging their ideas, thoughts and actions not to spark controversy (even though it is) but because too many sales and marketing leaders are getting nothing but reach and awareness. It’s time that we question the advice and actions of others that we’re following and ask ourselves: Will this drive revenue?

In the podcast below, Kristina shows how social media experts are treating LinkedIn and other platforms like a numbers game – instead of focusing on driving real relationships that lead to revenue:

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