In today’s LinkedIn Publicity blog post, I reveal a sneaky, but totally ethical way to get published and featured in the exact media where your competition is seen and heard:
1) Go to your competitors’ websites and view their media pages, speaking pages, “About” pages and event pages.
2) Take note of their media mentions both offline and online. See where their articles are being published. Find out who is interviewing them for teleseminars and webinars. Uncover the online radio shows that they are a guest expert on.
3) Go to Google and do a search for your competitors’ names and websites. Again, record where they are being featured or interviewed. Jot down reporters’ names, publications, radio show hosts, and expert teleseminar hosts etc. Also, take note of the groups and associations that they have done speeches for.
4) Now, log-on to your LinkedIn account and go to people search and look for the reporters, editors, hosts and other media professionals that you jotted down on your list.
5) Connect with these media professionals. In your connection email, mention that you noticed that they had interviewed or featured (insert competitors name.) Inform them that you are also an expert in the industry and that you’d be very interested in connecting and learning how you can also share your expertise with their readers, listeners or viewers.
6) Now, click on the arrow next to the people search and change it from people search to company search. Look for the publications and companies that have featured your competitors. Then connect with the company’s key employees and professionals. Again, in the connection email, tell the potential connection that their company has quoted or featured (insert competitors name) and that you are also an expert in the industry who would be interested in sharing content as well. And, that’s why you’d like them to accept your invite to connect.
7) Once, a connection has been made – invite the media professional to join your group where they can see the content you provide. (Yes, you should have your own group!) Then invite your new media connection to talk offline – to discuss how you can help their readers, viewers and/or members.
Now, once you perform these steps, you will want to setup Google News Alerts for your competitors’ names and websites. This way every time they get published, featured or interviewed – you will be notified. And, you’ll be able to take quickly take advantage of new opportunities. I told you this was sneaky – but it’s totally ethical – and it’s a technique that I use with my ongoing LinkedIn marketing clients.
My partner at GetLinkedInHelp.com, Eric Gruber (who is also the Founder of Article Marketing Experts) was recently interviewed by Linda Popky for her Marketing Thought Leadership Podcast Series. He reveals some of the mistakes that I identify in my FREE 14 LinkedIn Marketing Mistakes Report, plus he shows you how to mix your LinkedIn marketing with article marketing, traditional PR efforts and video marketing.
Then check out these resources Eric mentions:
Are you looking to book more teleseminars, get invited to become a guest on more radio shows, become featured in a top magazine or even get interviewed on TV? It’s possible.
In fact, after revamping their LinkedIn profiles, my clients have achieved these results:
* Adam Hommey – Received 2 media opportunities and over $6000 in sales in less than 2 months
* Karel Murray – Invited to speak at a major conference for financial advisors and financial sales professionals
* Skip Weisman – Developed relationships with key bloggers in the leadership field where he is now a guest contributor. He also built relationships with editors of magazines, like Training Magazine and Optometry Business
If you are looking to gain media success using LinkedIn, then you need to have a LinkedIn profile that will attract media attention.
9 tips to creating a media worthy LinkedIn profile.
1. Create a headline and introduction that shows you are media worthy and draws in editors and other media professionals to connect with you. You have to be creative and entice the media to learn about you and your experiences – this way they’ll feature you. Here are some media enticing headline examples:
- Tony Kubica – Top Business Growth & Performance Consultant Featured in Business Week, Fox Business & Fast Company. Find Out Why.
- Kristina Jaramillo – The New York Times Calls Me a Social Media Expert Connect With Me and Find Out Why
These headlines can be found inside my 100+ Fill-In- The Blank Headlines e-book that is including with my LinkedIn Marketing Templates Kit at:
2. Engage the media with your summary. You cannot just stop at the headline. Your summary has to pull me in
- Revealing information that other experts are not discussing. You have to show that you are a thought leader and that you are different.
- Telling your story – You have to connect with the media on a personal level.
- Show results that you have achieved.
3. Add Your Media Kit Using the Box.net Application. Make sure your profile is full of information the media will need from you. Everything from an image of your book, a professional picture of yourself to previous publications you were featured in. The idea is to make it as easy as possible for the media to learn all about what it is you have to offer them. That includes adding a thorough bio in a PDF format. Be sure to include your credentials, areas of expertise, accomplishments or awards you earned and any other relevant information. Also, don’t forget to include special positioning statements and notable media coverage to show that you are media savvy. Other important documents in your LinkedIn media kit are succinct backgrounders and fact sheets. Make sure the information in your backgrounders is relevant to the latest news you want to pitch or respond too.
4. Show a Demo Video of a Previous TV Interview Using SlideShare and Google Presentations. This video will show the media the type of work you can do. Any media person viewing your profile will be able to know right away if they are interested in booking you or not simply by seeing you in action.
5. Show Links to Magazines, Newspapers and Other Media Outlets by Adding the Publications Section. This will show the media your level of expertise. By providing links to articles that you are quoted in, you will be able to prove that you are worthy of interest. It will show that you are familiar with media and not new to the arena of getting your message out there. Media links will give prospects the faith that you are someone they should get to know.
6. Add Your Blog and Create Articles That Make You a Socially Relevant Expert. By actively blogging you will be able to position yourself as a thought leader and authority in your field. That’s why you need to start blogging on
timely news events or other stories that are covered in major online and offline media – and connecting it to your expertise.
By adding your blog using the Blogpress or Typepad application, you can show your blog posts to the media. This way when they are in need of an expert to discuss a specific area, you will be on their radar and they will think of you automatically.
7. Show That You Are Actively Building Your Platform. A platform is everything that you bring to the table.
It consists of all that you are as a business person. It is your education, your successes, your reputation, your goals, your awards, your mission statement and what you represent. It shows prospects who you are and what they can learn or gain from you. That’s why you need to build your platform and proudly show it on your profile by filling in all the sections and using all of the necessary applications.
To get your profile reviewed and to see what you are missing or what needs to be changed, check out
8. Create a Media-Friendly Book. When developing your book or ebook, you need to ensure that it is full of current topics that people are interested in. This will make prospects eager to read and learn. You might want to also include summaries about your book(s) that you do have published so that media professionals can have something they can
understand right away. This way a producer or journalist can capture a segment or story idea fast.
You can offer this media friendly book by adding it in pdf format within your media kit using the Box.net application or by inviting the media to go to a website page to download it. In the websites section of your profile you can even put: Media Pros – Get My Ebook. This will then automatically direct them to the ebook.
9. Create a Quoted Media Expert Position on Your Profile. If you look at Skip Weisman’s profile at http://www.linkedin.com/in/skipweisman you will see in his experience section that we created a position called quoted media expert on workplace communication and leadership development. We listed all of the top sites that his articles have been published and mention controversial topics that he has written on.
We also include links to read some of his articles to spark the reader’s interest even more. There is also another link that shows his teleseminar recordings, media mentions and published articles.
By using all these tips you will be able to attract members of the media. They will want to learn more, speak with you and interview you. You can get even more tips, tools and strategies on how to use LinkedIn to get you more publicity by clicking on the button below.
Get LinkedIn Help Press Release: More Journalists Are on LinkedIn Than Any Other Social Network, Survey Shows
PRINCETON, N.J., Sept. 7, 2011 /PRNewswire via COMTEX/ — According to the 2011 Arketi Web Watch Media Survey, 92% of today’s journalists are now actively using LinkedIn. That’s up 85% from just 2 years ago.
“That’s more than any other social network,” said LinkedIn marketing expert Kristina Jaramillo. “Small business owners, marketing executives and PR professionals need to take advantage of the huge opportunities to get more publicity with LinkedIn.”
In her new free LinkedIn Publicity E-Course at http://www.HowtoGetMorePublicitywithLinkedIn.com, Jaramillo offers these tips to business professionals looking to build and maintain relationships with the media:
Businesses need to create a media-friendly, expert LinkedIn profile that shows that they are thought leaders in their industry. “This includes adding your media kit in your profile using the Box.net application, use Google Presentation and Slideshare to show your videos, feature your audio and places where you have been published and showcase where you have been quoted or featured by adding a ‘Quoted Media Expert’ position in your experience section,” says Jaramillo. “Lastly, your headline and your summary should pull media professionals in and make them want to get to know you.” Jaramillo’s Instant LinkedIn Marketing Templates at http://www.InstantLinkedInMarketingTemplates.com can help create a media-friendly LinkedIn profile more effectively.
Businesses also need to start their own LinkedIn group and community — and start sharing their content and information freely. Jaramillo says, “This will give prospects and referral sources a sneak preview into your expertise so they’ll feel more comfortable investing in your products and services. Plus, it provides media professionals the opportunity to see the type of content you can provide their readers, listeners and/or viewers. And, it will help you keep your information in front of the media — so when they need someone of your expertise, they’ll think of you first.” That’s how Jaramillo recently got quoted by Advisor.ca (a top website publication for financial and insurance advisors) and invited by ImediaConnection.com and a Hewlett Packard site to become a regular contributor.
Businesses should also research the websites, blogs, publications and other media types that their audience goes to for information you can provide. Then, go to LinkedIn and invite the editors, journalists and other media professionals to connect. In your invitation to connect, Jaramillo says, “You have to show the media professionals what you can offer them — you need to give them a reason to why they should connect with you.” If you need help finding the media that should be featuring you, Jaramillo suggests investing in the media lists found at: http://www.GetPRHelp.com.
When you do get published, featured or quoted, you should thank the journalist on LinkedIn and invite them to connect and to your LinkedIn community. “This way, you can stay in touch with them, which gives you a greater chance of getting multiple media mentions from that single source — instead of getting just one-time mentions,” says Jaramillo.
Mix your article marketing, video marketing, traditional PR and LinkedIn marketing efforts to get even more exposure for the publicity you generate is another tip Jaramillo gives along with completing competitive intelligence on your competitors. See where they are being featured, quoted, interviewed and published. “You want to be found where your competitors are being found,” says Jaramillo. “Why should they get all of the traffic, publicity and profits? Research where they are being found and then invite those media professionals to connect on LinkedIn. Show them that you have information to share as well.”
By following Jaramillo’s LinkedIn marketing and publicity advice, Help My Website Sell Founder Adam Hommey said, “Within two months I received 150 new subscribers, four new coaching clients, $6,259 in immediate profits and two media interviews.” To get more information on how to get more publicity with LinkedIn, go to: http://www.HowtoGetMorePublicitywithLinkedIn.com.
About Kristina Jaramillo – LinkedIn Marketing Expert & Founder of GetLinkedInHelp.com LinkedIn marketing expert Kristina Jaramillo has articles published and featured in top publications and websites like The New York Times, Home Business Magazine, Electronic Retailing Magazine, Visibility Magazine, About.com and Site Pro News.
Along with creating the first and only LinkedIn Marketing Templates, and her FREE LinkedIn Publicity E-Course, Kristina is also the creator of the Top 14 LinkedIn Marketing Mistakes and the Opportunities Most Business Professionals Are Missing Special Report found at http://www.Free14LinkedInMistakesReport.com.
If you are interested in getting LinkedIn marketing support, you can check out Kristina Jaramillo’s services at her main website: http://www.GetLinkedInHelp.com. You can also reach her by phone at 609-306-6205 or email at: Kristina@getlinkedinhelp.com.
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This Press Release Was Published On These New Sites:
This Press Release Was Published In These Business Journal, Newspaper and Magazine Websites:
- Atlanta Business Chronicle
- Baltimore Business Journal
- Austin American Statesman
- Boston Business Journal
- Business Latino Newspaper
- Corp! Magazine
- Dallas Business Journal
- Digital Journal
- European Business Express
- Media Industry Today
- The Seattle Times
- The Street.com
- Yahoo! Finance
- Yahoo! Canada
I recently invested in a number of media lists found at http://www.GetPRHelp.com – and I started to distribute a press release on a recent study that shows more journalists are found on LinkedIn than any other social network. In fact, 92% of today’s journalists are using LinkedIn. In this press release, I also reveal tips for creating, building and maintaining relationships with the media so you can get more future publicity.
Using the media lists. I submitted press releases to columnists like David Carr – a columnist for Information Week’s Brainyard.com David, sent me this email:
I don’t see an immediate fit for Information week – but when I need a LinkedIn marketing expert I will reach out to you.
Next thing I know, David is inviting me to connect on LinkedIn. Now, I will invite him to my LinkedIn marketing group where I regularly provide tips, tools, articles, special reports, videos and resources. This way, I stay on top of David’s mind – and when he comes across a LinkedIn marketing topic that interests him, guess who he will be contacting.
You got it! He will be contacting yours truly.
That’s why it’s important to create your own LinkedIn group and keep your group members engaged with regular discussions and content.
If you need help creating content, check out Eric’s Instant Article Writing Templates. You can grab these templates by itself at http://www.StartWritingArticlesFaster.com or as part of my Instant LinkedIn Marketing Templates collection at http://www.InstantLinkedInMarketingTemplates.com
To get even more LinkedIn publicity advice, grab my free LinkedIn publicity ecourse:
Shocking Statistics That Offer Reasons For Business Professionals to Focus More Time and Energy on LinkedIn Marketing
LinkedIn is no longer a “social 3rd wheel!” In fact, if you are a business professional, no matter your industry, you need to be engaging on LinkedIn – even more than Facebook and Twitter.
Check Out These Statistics to See Why You Need to Focus More Time, Energy and Resources on LinkedIn Marketing
1. 82% of all businesses are using social media to build their brands and get more exposure – yet, most of the time is spent on creating conversations that have nothing to do with their business and as a result it does not offer any ROI. However, LinkedIn offers you opportunities to connect with and educate prospects, referral sources, media professionals and potential JV partners. It is a B2B platform for business leaders, entrepreneurs, and business owners who are there with these purposes in mind: build and cultivate profitable relationships and get the information they need to develop. In fact LinkedIn has become the Number One Site for business professionals looking to do more business!
2. While everyone was screaming about Facebook and Twitter, LinkedIn has quietly doubled its growth in the last year! Now they have more than 120 million users and they get at least 1 new user (mostly business professionals) added every second!
3. More Than 80% of LinkedIn Members Are Considered Decision Makers Compared to Facebook and Twitter at 25-29%. That means more than 3/4 of the members on LinkedIn make decisions on how their company should allocate the budget and what products and services should the company invest in.
4. LinkedIn has grown to become the most-used social network by journalists! According to the 2011 Arketi Web Watch Media Survey, the number of journalists on LinkedIn has increased by 85% since 2009, and 92% of journalists are now on LinkedIn. That’s more than any other social network. To see how you can build and maintain relationships with the media using LinkedIn, grab my FREE LinkedIn Publicity Course at http://www.HowtoGetMorePublicityWithLinkedIn.com
5. LinkedIn is the world’s largest audience of affluent professionals! There are more than 44 million business professionals in the United States alone – which includes executives from every single Fortune 500 company! There are 4.4 million SMB professionals, 3.8 million financial service professionals and 3.4 million technologists. There are also 3.2 million CEOs, Presidents and Vice Presidents on LinkedIn – and these numbers are forever growing.
6. LinkedIn members have more trust in the business information they receive on LinkedIn! In fact. 82% percent of LinkedIn members have confidence in the business information that’s distributed on LinkedIn – compared to 28% on Twitter and 23% on Facebook. You see, there are too many social conversations on Facebook and Twitter that create distractions and it takes away from credibility. While the LinkedIn platforms puts its members into a business mindset.And, because there is a higher level of membership and interaction on LinkedIn – you can deal strictly with High-Caliber Professionals!
Improving Website Conversions – 7 Ways to Get Your Website Ready to Convert Traffic From Your LinkedIn Publicity Efforts
By responding to media leads, writing and distributing press releases, submitting articles to top websites and mixing it with my LinkedIn marketing strategies and publicity strategies (like the ones you will find inside my FREE LinkedIn Publicity Course) – you can generate a ton of website traffic.
But, it doesn’t matter, how much traffic you get from your publicity efforts if your website doesn’t convert. You might as well take all those visitors you’ll be bringing in and redirect them to a black hole.
That’s why I have asked Help My Website Sell Founder Adam Hommey to reveal seven things you may need to fix on your website before you drive traffic to it, with online and offline PR.
Here are Adam’s top 7 website fixes in his own words…
1. Stop offering a weak “freebie” for prospects to sign up for. Few, if any, visitors to your webpage will have any interest at all in your “free newsletter” - no matter how many “BIG VALUE” items you promise you’ll send every Monday at 3pm sharp. It’s just more e-mail they already know they’ll end up deleting without reading. Now how does THAT help you increase conversions?
Offer a free report or free download with specific “right now” value and specific content that will get them results TODAY if they implement it. This information must be of value to your prospects and clients – and not just the same old information that can be found anywhere. You can easily turn your articles into high-value special reports, videos and ebooks. If you do not have articles already written, then check out the article templates at http://www.startwritingarticlesfaster.com where you’ll get more than 40 article templates that will help you write articles in 30 minutes or less.
2. Stop confusing prospects with a million window panes, but no welcome mat, at the front door. Too often, I see home pages with ten or more different “subject areas”, “latest news” and “featured articles.” But there’s no headline and no unique selling proposition (USP). There’s nothing on the site that tells me why I’m even there, much less what I can expect to gain from my visit. If you don’t tell prospects why they need to be at your site and stay there, they won’t know and they’ll leave – never to be found again.
3. Stop sending people to your homepage – Figure out the best web page for prospects to go to! Everyone says they want to drive “traffic to their website.” For what? Seriously, for what? Where is the goal setting? By “website” does that mean you just get them to your home page and hope they figure it out on their own? Better to set up a targeted landing page, or a squeeze page, with content specifically geared toward someone who just read that press release, news story, or article. This also helps you track your publicity results better.
4. Show evidence that people are actually listening to you. If no one else is listening, why should your new visitor? Where have you been mentioned in the media before? Are there replays of radio, TV, or internet guest expert appearances? What major media outlets have posted your press releases and expert articles?
What about testimonials from customers, or case studies that show real people, just like your prospect, gaining from your brilliance? Get as much as you can on your website NOW. Add more as you come up with it. For an example, check out:
5. Start interacting and engaging with prospects - Adam can’t tell you how many websites he has reviewed on video with his Live Website Review Service at http://www.GetALiveWebsiteReview.com that had no dialogue, no discussion and no way for a customer to engage with them. “My way or the highway” was the phrase of the day, and it was being delivered very loudly through a giant one-way megaphone.
Now, do you have a blog? Do you post to it regularly? Are you inviting visitors and opted-in subscribers to read and comment on your blog posts? How about responding when someone leaves a really good comment?
6. Get social - Are you on LinkedIn®, Facebook, Twitter, Google Plus, or other social media? Can someone easily find you there from your website by clicking on a button or a social media “tool bar” such as a Wibiya bar? Do you have links to your LinkedIn discussion group (which every single one of you should have!) I even have a special section on my blog which features the discussions taking place on my discussion group (click here to check it out!) And, you will see the button below on many areas of my website inviting you to join my LinkedIn marketing discussion group…
7. Become accessible! How can prospects get a hold of you fast? Even if you are not personally answering your phone or checking your e-mail and have someone else who replies or calls back on your behalf (like Adam does), could your new website visitor easily get a hold of whomever you have hired to do so? Is your phone number displayed where people can actually see it? Adam can’t tell you how many times he sees a phone number buried at the bottom of the website in a font so small that you need a magnifying glass to actually see it.
Bonus Tip: Show who you are as a person
People build relationships with people – not companies. And, these relationships build trust that leads to product and service sales. So, you need to show who you are as a person.. Include videos of you speaking on your website – and don’t be afraid to show your personality. Change your About page from a boring look and feel to a page that not only shows prospects that you are indeed an expert – but that you were also just like them. You need to show your scars and provide proof that you had real challenges just like them – but you have found a way to overcome them. You should have articles that show your story. You need to open up and have more transparency – so you can start earning your prospects trust.
Where You Can Get More FREE Resources to Help You With Your LinkedIn Publicity Efforts and Website Conversions…
- Grab my FREE LinkedIn Publicity E-Course – This article you just read is part of my free e-course. Now you can get 14 days of FREE LinkedIn Publicity lessons. Start getting more publicity with LinkedIn now!
- Grab Adam’s FREE Top 14 Website Conversion Mistakes Report – Inside Adam’s FREE report he shows how even the top corporations like Trump, Hilton, GoDaddy & Aflac are making costly mistakes. Find out what mistakes they’re making – and learn how you can avoid these costly website mistakes. Get the report for free now!
Want to see how you (and most business professionals) are being foolish on LinkedIn – as 98% of the 120+ million professionals on LinkedIn today are not taking advantage of all the opportunities LinkedIn offers?
1) Failing to enhance your profile.
So, you filled in the different areas of your profile and it’s 100% complete. It is foolish to think you are done. Smart marketers test and tweak their copy on an ongoing basis. Plus you should be adding:
- New applications and elements to your profile
- New articles using the Box.net application
- Videos using Slideshare and Google Presentations
When was the last time you looked at your LinkedIn profile and look at the copy to see if it was prospect focused and not “you” focused? When was the last time you checked to see if there were any new applications or elements you could add to your profile? When was the last time you added or changed videos and articles, then invited your connections to view these changes?
Want to see how what you should test, tweak and change on your profile, check out my profile review service at: http://www.getlinkedinhelp.com/linkedin-profile-review/
2) Connecting with everybody and not having any purpose behind making the connection.
Would you rather have 100 potentially lucrative connections or 500 meaningless connections? LinkedIn is not about the amount of connections that you can make and the amount of “friends” you have. LinkedIn is about the amount of quality connections that might lead to prospects, JV opportunities, referral sources, media leads and business partners.
In order for this to happen you have to be selective about who you invite to connect and who you accept. View this persons profile and learn more about them and what it is they do. Do you think that they could be a helpful or useful connection? If so then by all means connect with them
3) Letting your profile take up dead space.
If your profile reads like a boring resume then that is a clear indication that it is simply taking up dead cyberspace. You have to think like someone who might be viewing it.
Would you want to learn more about you and what you have to offer or would you rather click on the next profile? If your profile is boring and bland chances are readers are not going to take the time to figure out what it is you have to offer. You have to give readers a reason to scroll down the page and ultimately visit your website.
Another clear indication that your website is taking up dead space is…your profile is not being found or trafficked. Your profile needs to be optimized so you can get found for your keywords on LinkedIn search.
If your LinkedIn profile is not being found – or if you are not reaching out to others or engaging in conversations that brings prospects to your profile – then what good is having a LinkedIn profile?
4) Failing to create you own community.
Group creation is one of the best tools that LinkedIn has to offer. It is a way to create your own group of followers, listeners and potential clients. You can use your group to put your content, products or services directly in front of its members. What better way to market to a captivated audience?
5) Not actively communicating with your connections.
What is the point of having 500+ connections but failing to communicate with them on a regular basis? Here’s what you should be doing to stay on top of your connections mind:
- Share any improvements, changes or updates to your profile
- Share what’s happening with your business
- Invite your connections to your group and to offline conversations
- Hold monthly teleseminars and use LinkedIn to promote your events.
- Share content that is relevant to your connections.
6) Failing to measure your LinkedIn marketing efforts.
Like any other marketing activity, you need to measure your LinkedIn marketing efforts. You need to track:
- How much website and blog traffic you are generating due to your LinkedIn efforts?
- The number of high quality connections and interactions you are having
- How much publicity are you getting from your LinkedIn marketing efforts
- How many positive referral relationships are you making?
- How many free strategy sessions have you given and how many networking calls were you engaged in because of your LinkedIn efforts?
- How many book and product sales resulted directly from your LinkedIn efforts?
- How much brand awareness are you getting?
- How many speeches and how many teleseminars were scheduled because of your LinkedIn marketing efforts?
- How many new clients did you receive – that you would not have if you didn’t mix LinkedIn to your marketing mix?
7) Hiring the wrong person to handle your LinkedIn marketing.
Yesterday I did a free strategy session with a prospect, now I told him that he needed to revamp his LinkedIn profile before he could effectively market his business on LinkedIn. He was shocked to hear this because he had already invested money with someone to create his profile, yet his headline did not engage me and pull me in to read his profile. The summary sounded like a resume. You need someone who is going to look at your LinkedIn profile from a marketing perspective. You need someone who is not going to target everyone but instead go after your ideal audience. You need someone who will communicate you messages in the most effective manner. You see many people claim to be social media experts and LinkedIn experts because anybody can reach out to people any invite them to connect. Anyone can post a couple of status updates, anyone can post some content. But only a true expert can support your brand. Only a true expert will know how to position you as a thought leader.
For information on how to outsource your LinkedIn and social media efforts, check out my article here: http://tinyurl.com/3r8yfnf
5 LinkedIn Marketing Obstacles That Are Keeping You From Getting the Prospects, Clients and Success You Want on LinkedIn
In one of the LinkedIn groups I belong to there was a discussion:
“Is LinkedIn Useful or Useless for Business Purposes?”
I can’t tell you how many business professionals said it was useless and that LinkedIn doesn’t work for business.
If you are one of those people saying LinkedIn marketing doesn’t work – I bet it’s because you are falling victim to the 5 obstacles below…
Obstacle #1: Trying to be all things to all people.
When you try to be all things to all people you create a LinkedIn profile that is too general. This does not make you stand out as an expert in any specific area. This also forces you to compromise your expertise by accepting everyone into your LinkedIn network. And, it will lead you to creating content for too many target markets which will fragment your knowledge and prevent you from creating high-quality work based on your audiences needs.
To avoid this you need to:
- Identify your specific target markets and audience
- Position yourself with compelling copy that connects with the chosen markets and audiences.
Obstacle #2: Lack of relevant information.
Before you can create your LinkedIn profile and your LinkedIn marketing campaign you need to know:
- Your unique selling proposition.
- Your ultimate claim.
- Your value to your specific target market.
- Your prospects challenges, needs and problems.
- What differentiates your from your competition.
By knowing this information you will be able to position your expertise in an effective manner. You will know what content to include and what you should be writing about. You will know who your ideal prospects are and what you need to say to connect with them. Because you must remember that decision makers are only interested in what is in it for them so you have to know what they want and how they can benefit from your services before you can expect them to connect with you.
Obstacle #3: Relying solely on LinkedIn search engine optimization.
Because many social media companies focus on optimizing profiles for keywords, many LinkedIn users try to dominate their niche by becoming number 1 for searches. It sounds good when you think about it but once you get viewers to your profile, if you fail to keep them reading by not having interesting copy, then what is the point.
You need to mix SEO with direct response copywriting.
Obstacle #4: Failing to take the online conversation offline.
I know that I am not alone when I say this but I know that if I were to invest thousands of dollars with anyone, I would like to actually have a conversation with the person just to get a feel of who and what they are all about. And that is no matter how good their reputation is or recommendation they received.
You need to reach out to prospects to take your online relationship and conversation to the next level and speak to them one on one. But, you do this only after you have proven you are the expert. That means you need to invite prospects and referral sources to your LinkedIn community (your own LinkedIn group) and educate them with articles, videos and blog content. You need to mix PR, article marketing, blogging, content marketing and video marketing with LinkedIn marketing. Learn how in my FREE LinkedIn PR E-course
Obstacle #5: Ignorance about how to build and maintain profitable relationships using LinkedIn.
Social media consultant Charity Cason mentions this in her testimonial which can be found inside my LinkedIn marketing results section at: http://bit.ly/obW2jI :
“Kristina, your LinkedIn templates were a great help because I could not find very much information online about using LinkedIn for business. There is plenty out there about Facebook, YouTube and Twitter, but little seems to be said about the hidden power of LinkedIn.”
Within one of my blog comments, Susan Black at Momentum Conferencing mentioned:
“I am so glad that I found you today. In the last 6 hours, I have learned more about LinkedIn marketing than I have learned in the last 6 months. You are the *only* LinkedIn expert I have found who actually proves that label by providing valuable information. Thank-you!
Because, it’s harder to find information on how to use LinkedIn to marketing yourself and your business – many professionals model what is already being done by others. However, 98% of the business professionals on LinkedIn are not taking advantage of the opportunities I show in my FREE LinkedIn Marketing Report and they are making common mistakes like failing to have an attention-grabbing, engaging headline and making their profile in 3rd person.
So it’s not your fault per se that you are not creating and maintaining relationships on LinkedIn. You were following everyone else. But now is the time to educate yourself, as I have tools and resources for you:
- Grab my Instant LinkedIn Marketing Templates at http://www.InstantLinkedInMarketingTemplates.com and make your profile stand out so people think of you as a thought leader in your industry
- Get my FREE E-course: How to Get More Publicity with LinkedIn
- Check out my FREE report: “Top 14 LinkedIn Marketing Mistakes & The Opportunities Most Business Professionals Are Missing!”
In today’s case study, I show you how I ,(LinkedIn marketing expert Kristina Jaramillo), started my business and became known as a prominent LinkedIn Marketing Expert who is asked to share the stage with top internet marketers like the Information Marketing Association President, Robert Skrob.
Now, along with my coaching, live profile review services and ongoing LinkedIn Marketing Services, I am also the creator of the first and only Instant LinkedIn Marketing Templates sold on the global market today.
A Little Background on Me – LinkedIn Marketing Expert Kristina Jaramillo
For several years, I was the Article Marketing Experts online business manager who handled customer service inquiries while learning everything I can about LinkedIn. Once I proved myself to becoming a LinkedIn expert, Article Marketing Expert Eric Gruber gave me an opportunity to work on his own LinkedIn profile and group page. He soon learned the power of mixing article marketing with social media as my efforts increased his website traffic by 33.8%!
I then started testing with some other experts like PR LEADS Founder Dan Janal and Adam Hommey – and they too have improved their profits. So, using Eric as a coach, I created a special report that prospects opt-in for, launched my own website and started my business. You can get this report for free at http://www.getlinkedinhelp.com
In, just 12 weeks after setting up my LinkedIn business, the New York Times called me a “social media expert.” You can see the article that quoted me as being a social media expert at:
Look under the section: DON’T TELL ME SOCIAL MEDIA IS JUST A FAD
How I Gained This Expert Recognition and Instant Credibility So Fast…
1. I captured instant attention.
Out of all the social media platforms, LinkedIn is the most misunderstood. So, with article titles like: LinkedIn Secrets – 3 Reasons Why Most Business Owners Fail to Attract Clients Using LinkedIn, Kristina was guaranteed attention.
2. I incorporated statistics up front that attracts the media – and shows readers the abundant opportunities they have to build relationships and profits if they use LinkedIn to its fullest potential.
This is an example of how I start my articles: “There are over 100 million influential professionals from over 200 countries on LinkedIn that can become your potentials customers. In fact, LinkedIn’s membership is what Neilson Online is calling “The world’s largest audience of affluent, influential professionals” as you will find executives from all Fortune 500 companies there. Plus, you will find experienced professionals from large and small companies and every type of business and industry imaginable. So, why aren’t you able to attract more clients? Why is no one connecting with you?”
Now, if you were not making connections on LinkedIn – wouldn’t you be wondering how can you not when there are over 80 million members? Guess what – the media will wonder why its readers are not connecting either.
3. I provide value.
I am not skimpy on the information I provided in my articles. I give supporting proof and facts. In fact, I even reveal how I get my content in front of 50,000 prospects fast.
4. I write on controversial topics and reveal insider information that other experts in the social media arena do not want you to know. I even write articles like: There Is No Such Thing As a Social Media Expert
5. Because of the information I provide, I can target top websites, ezines and blogs and integrate it with my LinkedIn marketing and not just Ezinearticles.com. You see, the New York Times reads credible blogs like RINF.com whose content is often featured on The New York Times, BBC, The Guardian, USA Today, Google News and MSNBC. RINF.com, which published Kristina’s article, has an Alexa traffic ranking of 60,176 out of 10+ million websites that Alexa tracks.
Your Next Steps:
Step 1: Grab my complete instant article writing templates collection that will help you become a thought leader. When you act today, you’ll also get access to Kristina’s Instant LinkedIn Marketing Templates that consists of:
- 100+ Fill-in-the-Blank Headlines
- Instant LinkedIn Profile Templates (20+ Summary Templates and 10+ Experience Section Templates) including examples
- Instant LinkedIn Marketing Templates including group templates, email templates and free strategy session templates
- Recommendation Templates
Get access now at: http://www.InstantLinkedInMarketingTemplates.com
Step 2. Start mixing your LinkedIn marketing efforts with article marketing and PR so you can become a thought leader fast. Learn how with my free LinkeIn publicity course at: http://www.HowtoGetMorePublicityWithLinkedIn.com