B2B Sales Lead Generation – Why LinkedIn’s Sales Lead Conversion is 4X Better Than Facebook & Twitter
As social networking sites are dominating both the social and business scenes, it can be difficult to tell how beneficial social media is for or B2B sales lead generation purposes. However, below, you will find three different studies whose results will shock you.
- HubSpot’s recent study showed LinkedIn generated a higher visitor-to-lead conversion rate than both Twitter and Facebook. In fact, LinkedIn’s conversion rates were four times higher than Twitter and seven times better than Facebook.
- A new recent report shows LinkedIn has a higher level of importance in the purchasing research and process for B2B companies. Thirty-five percent of sales professionals use LinkedIn for this purpose and only thirteen percent use Facebook
- OneSource Information Services recently conducted its own primary research by asking B2B sales professionals about the types of information resources and tools they use for building their sales pipelines and qualifying opportunities. They found that most social media tools (other than LinkedIn) are not having a large impact on the way they research companies and contacts. Sixty-six percent suggested LinkedIn is “significantly” or “moderately” changing their methodologies while Twitter, Facebook and YouTube did not achieve mentionable numbers.
So, why is LinkedIn better for B2B sales lead generation?
7 Reasons Why LinkedIn is the Better Sales Lead Generation Tool – And Why Most Sales Professionals Prefer LinkedIn
Reason #1 – LinkedIn leads are of a much higher quality
The reason LinkedIn is a better B2B sales lead generation tool than Facebook and Twitter – has nothing to do with the quantity with the leads and everything to do with the quality of leads. There are currently over 150 million professional members consisting of high level executives like CEO’s, President and Vice Presidents. In fact more than 80% of LinkedIn members influence business decisions at their company and there are more than 3.2 million CEOs, Presidents and Vice Presidents who actively use LinkedIn. There are also more than 4.4 million SMB professionals, 3.8 million financial service professionals and 3.4 million technology experts on LinkedIn. This means that when you are dealing with LinkedIn members you are dealing with strictly high-caliber business professionals.
Reason #2 – Unlike other social media sites LinkedIn is exclusively focused on business development
While a site like Twitter can help you keep connected and up to date, it takes too much effort with too little a reward for marketing purposes. Sales reps may occasionally catch a tweet from a prospect or customer that gives them valuable information to use during a call. But for the most part LinkedIn will be their go-to source of info as LinkedIn users are all there for the same professional purposes:
- To build and cultivate profitable relationships
- To get the information they need to develop without getting the distractions and “social” noises that are found on Twitter and Facebook.
Reason #3 – The information on LinkedIn is more credible than Twitter and Facebook
Compared to other social networks, LinkedIn members have more trust in the in professional information they receive. According to a recent study LinkedIn members of 82% more confidence in the information they receive compared to just 28% on Twitter and 23% on Facebook.
Reason #4 – LinkedIn offers sales professionals the opportunity to engage in conversations with prospects that are in need of solutions you can provide
By answering questions, offering thought leadership advice and value and starting thought provoking conversations in the Q & A boards and in the different LinkedIn groups where prospects are going to for solutions to the problems they are experiencing right now, B2B sales professionals will build their brand and stand out as the industry leader. What more can you ask for then having a massive amount of prospects all in one place telling you exactly what they need and looking for your insights and support?
Reason #5 – LinkedIn gives you the ability to segment your network of connections
By placing your connections into different categories you will be able to better communicate with them. You can be sure you are providing relevant content to the right people. For example, I make sure to segment all my new connections. I have tags like, prospect, referral source, media and speaking opportunities. I then have tags to identify the type of prospects the connection is. For example, is the connection a sales executive, a professional service provider or a retailer? This way, I can be sure to send the message to only the people that need to read it.
Reason #6 – Facebook is a hit or miss
You can spend hours on Facebook looking at Facebook profiles, timelines, groups and commercial pages only to find out that they are not interested in what you are selling as people can be on Facebook for either business, pleasure or both.
But on LinkedIn you can do a better job of searching out and connecting with better prospects that need your products or services as LinkedIn is strictly business. LinkedIn members have created an account for business purposes which means they are probably more receptive to entering into a business relationship with you.
Reason #7 – LinkedIn’s interconnected networks of both people and organizations make your sales lead generation efforts more effective
LinkedIn is about creating interconnected networks of both people and organizations. If you search for a particular company you can just as easily find the company’s CEO as well as the company itself. This will give you the chance to learn the company’s hierarchy and structure so you will be sure who you want to make a sales pitch to. It makes for more effective sales lead generation efforts and ensures. Try doing such detailed search on Facebook and Twitter.
Now, what are your thoughts on LinkedIn as a sales lead generation tool? If you haven’t been using LinkedIn to build and maintain relationships with prospects then I suggest you grab my free special report and see the opportunities you are missing at:
Are you a sales executive (or a sales manager with a sales team) who is assigned challenging accounts with little or no account penetration? Then LinkedIn can prove extremely valuable to you as a sales prospecting tool. LinkedIn is NOT just a contact management tool that helps you keep in touch with colleagues and friends – which most sales executives are using LinkedIn for. LinkedIn helps bring me more website and blog traffic, prospects, leads and clients every single day.
If you are a sales professional that wants more leads then you should be actively engaged on LinkedIn as it is the largest most influential social network for affluent business leaders and professionals. And if you want to build and maintain profitable relationships with prospects and potential referral sources then you need to be on LinkedIn.
Below, I reveal 3 ways how business leaders and sales professionals can maximize their LinkedIn marketing efforts and gain a stronger return on their investment.
1) They need to change their profile from a boring online resume into an interactive marketing tool using presentations and videos. The profile needs to show case their area of expertise, speak to their specific targeted audiences needs, challenges and wants as well as give prospects a reason to connect and trust them.
Here are some examples of my clients’ profiles that I consider to be a marketing tool:
Skip Weisman – Workplace Communication Expert
RonKarr – Business Transformation Expert & Sales Consultant, http://www.linkedin.com/in/ronkarr
Adam Hommey – Website Conversion Expert
2) Sales professionals need to join groups where their targeted audience is going to for information and solutions they can provide. They need to actively engaging in conversations, asking questions and posting content. This will help them prove to their audience that they are a thought leader in their field.
3) Sales should be seeking to connect with targeted ideal prospects and potential referral sources through LinkedIn group they belong to. They should then be inviting their new connections to their own LinkedIn group and community. This way the sales professionals will stay on top of their prospects and referral sources mind as they should continually be adding valued information to the group. This places the prospects and potential referral sources attention solely on the sales professional as he/she is now being regarded as “the expert” in the industry. By offering unique, thought provoking content that differentiates the sales professional from the competition, it will automatically raise the prospects and potential referral sources with the sales professional. So when the sales professional reaches out and asks them for a networking call they are more willing and more than likely move forward in the relationship.
Sales professional who want to take advantage of the opportunities that LinkedIn presents them while avoiding the 14 most common mistakes — grab my Free Special Report and sign up for a Free Strategy Session at: http://www.Free14LinkedInMistakesReport.com
LinkedIn Marketing Tips For Law Firms – How Lawyers Can Attract and Retain More Clients Using LinkedIn
LinkedIn is reportedly the most popular business social networking site used by attorneys. In fact, a recent report shows that 70% of corporate counsel use LinkedIn as a tool, and half rely on it. Executives from every Fortune 500 company are using LinkedIn.
To help law firms attract and retain more clients using LinkedIn, I have identified ten different opportunities attorneys should take advantage of.
10 Ways Law Firms Can Use LinkedIn to Attract and Retain More Business
1. Build relationships with potential clients – If you deal with corporate business, small business or real estate issues then you can use LinkedIn to network with potential clients – and educate them so they will want to come to you with their problems.
2. Build relationships with potential referral sources – For example, an attorney who specializes in social security law can network with partners or employees at general practice firms so they can pass business on to you. Business lawyers can network with accountants and business advisors. Lawyers that work in the real estate industry can connect with realtors who can refer business to them. Elder care attorneys can network with assisted living homes and care giving service providers and associations who can refer business to them.
3. Create a community of like-minded professionals – For example if you are a real estate attorney educate a group of real estate agent so they can refer business to you or use you if their clients need your advice. Within this group, you need to create conversations and link prospects, referral sources and the media back to your blog or website where they can get even more information. Notice, your LinkedIn group is part of the lead generation funnel.
4. Build relationships with the media – 92% of all media professionals are on LinkedIn, which is more than any other social networking site. That means editors, journalists and reporters of local, regional and national publications and other media types are available to you on LinkedIn. You can reach out to these individuals and invite them to your group so they can see the type of information you can offer their readers, listeners or viewers. Learn how you can mix PR with LinkedIn marketing with my free e-course at http://www.HowtoGetMorePublicitywithLinkedIn.com
5. Spread your content and prove you are a thought leader – Placing your content, expertise and messages in front of targeted prospects is the absolute best way to attract new clients and referral sources. That’s why you need to join groups where your prospects are going to for information you can provide and engage in conversations. For article templates, go to http://www.StartWritingArticlesFaster.com
6. Nurture relationships with existing clients – Your marketing and relationship building efforts should not stop once someone becomes a client. That’s why attorneys should have a group specifically for providing ongoing, exclusive content and information just for clients where they can answer more specific questions. This will help you with client retention.
7. Perform market research that you can promote with articles and press releases — Recently a client of mine who is a workplace communication expert conducted on LinkedIn a study of CEOs, Presidents, Vice Presidents and manager. From his research he found that 44% of the executives surveyed were unhappy with their employees’ performance and their own communication style. Using his survey questions he was also able to uncover what problems they were encountering.
With this knowledge he then created:
- A report that showcased the results.
- Press release to reveal the results and position him as a thought leader.
- Webinars to discuss solutions to the problems his audience were encountering
- Articles and LinkedIn discussions to promote the study, the report and the event
- A complete marketing and PR plan and strategy based off this study
By the way, I have created Instant Press Release Templates to help you mix PR with LinkedIn marketing. Get the templates now at http://www.40InstantPressReleaseTemplates.com
8. Build an extensive network of connections who can be expert witnesses for your clients. By building a relationship on LinkedIn with connections who can be expert witnesses for issues relating to your law specialty, you give prospects and clients a reason to hire you. Now, you are combining your expert knowledge in the industry with support that other law firms may not be able to offer.
9. Stay up-to-date on what’s happening in your industry – Join groups that your peers, colleagues and competitors belong to. This will help you way stay current on trends, problems, concerns and even cases in your industry. You will be able to see what others are talking about and what they have to share. And, you can use this as an idea bank for articles and press releases that you can write to promote your law firm.
10. Showcase your attorney’s abilities – Every attorney in your practice should have a LinkedIn profile and there should be a link to it on the company website. This will enable clients or prospects to reach out to your practice in another way and on a more personal level. And, the lawyers will be able to update their LinkedIn profiles to showcase their skills, abilities, articles that were published and media mentions without having to pay expensive webmaster fees. Check out my LinkedIn profile makeover services to give your attorneys’ profiles a makeover.
Now, as I said earlier, LinkedIn is reportedly the most popular business social networking site used by attorneys. In fact, a LinkedIn search for the keyword “legal” gave me more than 1 million results. However, only a small percentage of these attorneys are using LinkedIn to its fullest potential for bringing in more clients, referrals and publicity. The question is:
Are you willing to breakthrough the pack – and become part of that small percentage who of attorneys who are using LinkedIn effectively to market their law firms?
Great – Then grab my free special report at: http://www.Free14LinkedInMistakesReport.com <= Get this report for free and start getting more publicity, more clients and more referrals!
My partner at GetLinkedInHelp.com, Eric Gruber (who is also the Founder of Article Marketing Experts) was recently interviewed by Linda Popky for her Marketing Thought Leadership Podcast Series. He reveals some of the mistakes that I identify in my FREE 14 LinkedIn Marketing Mistakes Report, plus he shows you how to mix your LinkedIn marketing with article marketing, traditional PR efforts and video marketing.
Then check out these resources Eric mentions:
Get LinkedIn Help Press Release: More Journalists Are on LinkedIn Than Any Other Social Network, Survey Shows
PRINCETON, N.J., Sept. 7, 2011 /PRNewswire via COMTEX/ — According to the 2011 Arketi Web Watch Media Survey, 92% of today’s journalists are now actively using LinkedIn. That’s up 85% from just 2 years ago.
“That’s more than any other social network,” said LinkedIn marketing expert Kristina Jaramillo. “Small business owners, marketing executives and PR professionals need to take advantage of the huge opportunities to get more publicity with LinkedIn.”
In her new free LinkedIn Publicity E-Course at http://www.HowtoGetMorePublicitywithLinkedIn.com, Jaramillo offers these tips to business professionals looking to build and maintain relationships with the media:
Businesses need to create a media-friendly, expert LinkedIn profile that shows that they are thought leaders in their industry. “This includes adding your media kit in your profile using the Box.net application, use Google Presentation and Slideshare to show your videos, feature your audio and places where you have been published and showcase where you have been quoted or featured by adding a ‘Quoted Media Expert’ position in your experience section,” says Jaramillo. “Lastly, your headline and your summary should pull media professionals in and make them want to get to know you.” Jaramillo’s Instant LinkedIn Marketing Templates at http://www.InstantLinkedInMarketingTemplates.com can help create a media-friendly LinkedIn profile more effectively.
Businesses also need to start their own LinkedIn group and community — and start sharing their content and information freely. Jaramillo says, “This will give prospects and referral sources a sneak preview into your expertise so they’ll feel more comfortable investing in your products and services. Plus, it provides media professionals the opportunity to see the type of content you can provide their readers, listeners and/or viewers. And, it will help you keep your information in front of the media — so when they need someone of your expertise, they’ll think of you first.” That’s how Jaramillo recently got quoted by Advisor.ca (a top website publication for financial and insurance advisors) and invited by ImediaConnection.com and a Hewlett Packard site to become a regular contributor.
Businesses should also research the websites, blogs, publications and other media types that their audience goes to for information you can provide. Then, go to LinkedIn and invite the editors, journalists and other media professionals to connect. In your invitation to connect, Jaramillo says, “You have to show the media professionals what you can offer them — you need to give them a reason to why they should connect with you.” If you need help finding the media that should be featuring you, Jaramillo suggests investing in the media lists found at: http://www.GetPRHelp.com.
When you do get published, featured or quoted, you should thank the journalist on LinkedIn and invite them to connect and to your LinkedIn community. “This way, you can stay in touch with them, which gives you a greater chance of getting multiple media mentions from that single source — instead of getting just one-time mentions,” says Jaramillo.
Mix your article marketing, video marketing, traditional PR and LinkedIn marketing efforts to get even more exposure for the publicity you generate is another tip Jaramillo gives along with completing competitive intelligence on your competitors. See where they are being featured, quoted, interviewed and published. “You want to be found where your competitors are being found,” says Jaramillo. “Why should they get all of the traffic, publicity and profits? Research where they are being found and then invite those media professionals to connect on LinkedIn. Show them that you have information to share as well.”
By following Jaramillo’s LinkedIn marketing and publicity advice, Help My Website Sell Founder Adam Hommey said, “Within two months I received 150 new subscribers, four new coaching clients, $6,259 in immediate profits and two media interviews.” To get more information on how to get more publicity with LinkedIn, go to: http://www.HowtoGetMorePublicitywithLinkedIn.com.
About Kristina Jaramillo – LinkedIn Marketing Expert & Founder of GetLinkedInHelp.com LinkedIn marketing expert Kristina Jaramillo has articles published and featured in top publications and websites like The New York Times, Home Business Magazine, Electronic Retailing Magazine, Visibility Magazine, About.com and Site Pro News.
Along with creating the first and only LinkedIn Marketing Templates, and her FREE LinkedIn Publicity E-Course, Kristina is also the creator of the Top 14 LinkedIn Marketing Mistakes and the Opportunities Most Business Professionals Are Missing Special Report found at http://www.Free14LinkedInMistakesReport.com.
If you are interested in getting LinkedIn marketing support, you can check out Kristina Jaramillo’s services at her main website: http://www.GetLinkedInHelp.com. You can also reach her by phone at 609-306-6205 or email at: Kristina@getlinkedinhelp.com.
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5 LinkedIn Marketing Obstacles That Are Keeping You From Getting the Prospects, Clients and Success You Want on LinkedIn
In one of the LinkedIn groups I belong to there was a discussion:
“Is LinkedIn Useful or Useless for Business Purposes?”
I can’t tell you how many business professionals said it was useless and that LinkedIn doesn’t work for business.
If you are one of those people saying LinkedIn marketing doesn’t work – I bet it’s because you are falling victim to the 5 obstacles below…
Obstacle #1: Trying to be all things to all people.
When you try to be all things to all people you create a LinkedIn profile that is too general. This does not make you stand out as an expert in any specific area. This also forces you to compromise your expertise by accepting everyone into your LinkedIn network. And, it will lead you to creating content for too many target markets which will fragment your knowledge and prevent you from creating high-quality work based on your audiences needs.
To avoid this you need to:
- Identify your specific target markets and audience
- Position yourself with compelling copy that connects with the chosen markets and audiences.
Obstacle #2: Lack of relevant information.
Before you can create your LinkedIn profile and your LinkedIn marketing campaign you need to know:
- Your unique selling proposition.
- Your ultimate claim.
- Your value to your specific target market.
- Your prospects challenges, needs and problems.
- What differentiates your from your competition.
By knowing this information you will be able to position your expertise in an effective manner. You will know what content to include and what you should be writing about. You will know who your ideal prospects are and what you need to say to connect with them. Because you must remember that decision makers are only interested in what is in it for them so you have to know what they want and how they can benefit from your services before you can expect them to connect with you.
Obstacle #3: Relying solely on LinkedIn search engine optimization.
Because many social media companies focus on optimizing profiles for keywords, many LinkedIn users try to dominate their niche by becoming number 1 for searches. It sounds good when you think about it but once you get viewers to your profile, if you fail to keep them reading by not having interesting copy, then what is the point.
You need to mix SEO with direct response copywriting.
Obstacle #4: Failing to take the online conversation offline.
I know that I am not alone when I say this but I know that if I were to invest thousands of dollars with anyone, I would like to actually have a conversation with the person just to get a feel of who and what they are all about. And that is no matter how good their reputation is or recommendation they received.
You need to reach out to prospects to take your online relationship and conversation to the next level and speak to them one on one. But, you do this only after you have proven you are the expert. That means you need to invite prospects and referral sources to your LinkedIn community (your own LinkedIn group) and educate them with articles, videos and blog content. You need to mix PR, article marketing, blogging, content marketing and video marketing with LinkedIn marketing. Learn how in my FREE LinkedIn PR E-course
Obstacle #5: Ignorance about how to build and maintain profitable relationships using LinkedIn.
Social media consultant Charity Cason mentions this in her testimonial which can be found inside my LinkedIn marketing results section at: http://bit.ly/obW2jI :
“Kristina, your LinkedIn templates were a great help because I could not find very much information online about using LinkedIn for business. There is plenty out there about Facebook, YouTube and Twitter, but little seems to be said about the hidden power of LinkedIn.”
Within one of my blog comments, Susan Black at Momentum Conferencing mentioned:
“I am so glad that I found you today. In the last 6 hours, I have learned more about LinkedIn marketing than I have learned in the last 6 months. You are the *only* LinkedIn expert I have found who actually proves that label by providing valuable information. Thank-you!
Because, it’s harder to find information on how to use LinkedIn to marketing yourself and your business – many professionals model what is already being done by others. However, 98% of the business professionals on LinkedIn are not taking advantage of the opportunities I show in my FREE LinkedIn Marketing Report and they are making common mistakes like failing to have an attention-grabbing, engaging headline and making their profile in 3rd person.
So it’s not your fault per se that you are not creating and maintaining relationships on LinkedIn. You were following everyone else. But now is the time to educate yourself, as I have tools and resources for you:
- Grab my Instant LinkedIn Marketing Templates at http://www.InstantLinkedInMarketingTemplates.com and make your profile stand out so people think of you as a thought leader in your industry
- Get my FREE E-course: How to Get More Publicity with LinkedIn
- Check out my FREE report: “Top 14 LinkedIn Marketing Mistakes & The Opportunities Most Business Professionals Are Missing!”
In today’s case study, I show you how I ,(LinkedIn marketing expert Kristina Jaramillo), started my business and became known as a prominent LinkedIn Marketing Expert who is asked to share the stage with top internet marketers like the Information Marketing Association President, Robert Skrob.
Now, along with my coaching, live profile review services and ongoing LinkedIn Marketing Services, I am also the creator of the first and only Instant LinkedIn Marketing Templates sold on the global market today.
A Little Background on Me – LinkedIn Marketing Expert Kristina Jaramillo
For several years, I was the Article Marketing Experts online business manager who handled customer service inquiries while learning everything I can about LinkedIn. Once I proved myself to becoming a LinkedIn expert, Article Marketing Expert Eric Gruber gave me an opportunity to work on his own LinkedIn profile and group page. He soon learned the power of mixing article marketing with social media as my efforts increased his website traffic by 33.8%!
I then started testing with some other experts like PR LEADS Founder Dan Janal and Adam Hommey – and they too have improved their profits. So, using Eric as a coach, I created a special report that prospects opt-in for, launched my own website and started my business. You can get this report for free at http://www.getlinkedinhelp.com
In, just 12 weeks after setting up my LinkedIn business, the New York Times called me a “social media expert.” You can see the article that quoted me as being a social media expert at:
Look under the section: DON’T TELL ME SOCIAL MEDIA IS JUST A FAD
How I Gained This Expert Recognition and Instant Credibility So Fast…
1. I captured instant attention.
Out of all the social media platforms, LinkedIn is the most misunderstood. So, with article titles like: LinkedIn Secrets – 3 Reasons Why Most Business Owners Fail to Attract Clients Using LinkedIn, Kristina was guaranteed attention.
2. I incorporated statistics up front that attracts the media – and shows readers the abundant opportunities they have to build relationships and profits if they use LinkedIn to its fullest potential.
This is an example of how I start my articles: “There are over 100 million influential professionals from over 200 countries on LinkedIn that can become your potentials customers. In fact, LinkedIn’s membership is what Neilson Online is calling “The world’s largest audience of affluent, influential professionals” as you will find executives from all Fortune 500 companies there. Plus, you will find experienced professionals from large and small companies and every type of business and industry imaginable. So, why aren’t you able to attract more clients? Why is no one connecting with you?”
Now, if you were not making connections on LinkedIn – wouldn’t you be wondering how can you not when there are over 80 million members? Guess what – the media will wonder why its readers are not connecting either.
3. I provide value.
I am not skimpy on the information I provided in my articles. I give supporting proof and facts. In fact, I even reveal how I get my content in front of 50,000 prospects fast.
4. I write on controversial topics and reveal insider information that other experts in the social media arena do not want you to know. I even write articles like: There Is No Such Thing As a Social Media Expert
5. Because of the information I provide, I can target top websites, ezines and blogs and integrate it with my LinkedIn marketing and not just Ezinearticles.com. You see, the New York Times reads credible blogs like RINF.com whose content is often featured on The New York Times, BBC, The Guardian, USA Today, Google News and MSNBC. RINF.com, which published Kristina’s article, has an Alexa traffic ranking of 60,176 out of 10+ million websites that Alexa tracks.
Your Next Steps:
Step 1: Grab my complete instant article writing templates collection that will help you become a thought leader. When you act today, you’ll also get access to Kristina’s Instant LinkedIn Marketing Templates that consists of:
- 100+ Fill-in-the-Blank Headlines
- Instant LinkedIn Profile Templates (20+ Summary Templates and 10+ Experience Section Templates) including examples
- Instant LinkedIn Marketing Templates including group templates, email templates and free strategy session templates
- Recommendation Templates
Get access now at: http://www.InstantLinkedInMarketingTemplates.com
Step 2. Start mixing your LinkedIn marketing efforts with article marketing and PR so you can become a thought leader fast. Learn how with my free LinkeIn publicity course at: http://www.HowtoGetMorePublicityWithLinkedIn.com
By Kristina Jaramillo
LinkedIn is the number one site for business professionals looking to do more business. In fact, when it comes to membership and interaction, LinkedIn’s quality beats Facebook and Twitter. Plus, more business professionals trust the information more on LinkedIn than any other social network.
Knowing the above facts, doesn’t it make you want to put your information in front of as many prospects on LinkedIn as possible in as many ways as possible? That’s why I offer you these…
8 Different Ways to Combine Video Marketing, Article Marketing & PR Efforts With LinkedIn
1. When you are quoted in the media, you should make mention of it of it in your LinkedIn headline. For example, one of the headlines I rotate is: “Connect With Me & Find Out Why The New York Times Calls Me a Social Media Expert.”
2. When you get quoted in the media or have your articles published – you should have a quoted media expert position in your profile. For example, Skip Weisman has the position: “Quoted Media Expert on Workplace Communication and Leadership Development” where he discusses his featured articles and statements in Fortune Small Business, Monster.com, Focus.com, NY Enterprise Journal and NY Report.com.
3. Every time you get an article published on a top website using a service like ArticleMarketingExperts.com – you should be creating a conversation in your group and the other groups you belong to. That’s how I received more viewers to my article in Website Magazine – And believe me – My credibility increased greatly and so did my subscriber numbers for my special report found at: http://www.getlinkedinhelp.com
4. You should be adding videos to your profile using Slideshare and Google Presentations so you have a talking profile. These videos should be changed regularly so you give prospects a reason to keep checking out your website.
5. Every time you post a video to YouTube, you should be creating a number of conversations on LinkedIn about it. The more people you have talking about your video – the more views it will get – the higher your videos will rank in the search engines.
6. You can search for journalists, bloggers, online radio show hosts and other media professionals and connect with them. Invite them to your network and to then join your group. This way they will see the subject matter you provide and how you can help their readers, viewers and/or listeners. When you reach out to them and ask to be a guest expert they will be more willing to agree because they are familiar with the quality content you can provide their audience.
7. When you are interviewed by the media, you should automatically connect with the media professional on LinkedIn and invite the person to your group. You want to keep your work on top of the journalist’s mind. Plus, you want to check in with the media professional to see what they are working on and see if you can help. This way you get multiple media mentions because they will know who to reach out to when they need help with your area of expertise.
8. Start completing marketing research using LinkedIn. Take advantage of polls, the Answer boards and LinkedIn groups – and ask questions that can give you valuable insights to create a special research report. For example, I will soon be doing my own study that further proves that business professionals trust the information more on LinkedIn than any other network. Plus, I will uncover the exact reasons why. Then I will turn my findings into a special report that I can publicize with press release services like the one found at: http://www.GetPRHelp.com
For even more tips on how to get more publicity using LinkedIn check out my new, free ecourse at: