Within the first 4 months of working with GetLinkedInHelp.com, a technology marketing firm’s website traffic increased nearly 300%. The President can also directly trace 10 new clients to our efforts with many more prospects in the pipeline.
Here’s why the technology marketing firm failed to generate leads and traffic before coming to us:
The firm was creating thought leadership content for her clients so they can attract more prospects. But the firm’s team members were creating the same old, boring topics on their own blog. They were writing about topics like “how to write an awesome white paper”, “why tech marketers must have a blog” and “5 signs you’re talking to the wrong content writer.” They were writing for the search engines – but they weren’t writing content that would position the President or the firm as an influencer within the different social media circles they belonged to including LinkedIn.
LinkedIn members are savvy, educated professionals who are constantly looking for new and original ideas and ways of conducting business. As there are thousands of LinkedIn groups with hundreds of discussions happening every single day, your content will get ignored if you are providing the same old, regurgitated content that’s already all over the web.
By creating thought provoking blog posts, special reports and discussions that literally open the eyes of technology marketers inside the firm’s own LinkedIn group and inside the 50 targeted groups she belongs to, the President increased her website traffic by 300%. She went from 0 LinkedIn shares to 90+ LinkedIn shares on many of her posts. And, she was able to recently gain 10 new clients including a company that serves 86% of the Fortune 100.
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