I recently lost a client because he was afraid to step up to the plate, take the bull by the horns and have healthy debates inside LinkedIn groups that prove he is a thought leader. You see within many small business, entrepreneur and PR groups, we started this discussion for my former client:
Are You Using Online Press Release Distribution Services to Promote Your Clients – And How Is It Helping Their Business?
If you have had success using online press release distribution services, please share it with the group – and reveal why you think your PR efforts worked for you. If you had challenges with online press release distribution or if it did not work for you, please share it with the group. Then check out the post below where I reveal how a cancer memoir author received publicity beyond the press release as he can now be found on page 1 of Google for several keywords.
Why Is This A Good Conversation Starter?
1. We are asking members within the group for their success stories – and why it worked. This would give the client an opportunity to congratulate those members who had a success – and he’d get to share more results that match the members successes. This way he’s mixing his results and case studies within the conversations.
2. We are asking members for their challenges – this way, our former client could provide tips along with case studies to show what they did wrong and how my client can help them.
3. We are linking the discussion to a case study on a special results blog – this way group members can see that my former client is a thought leader.
So What Was My Former Client’s Problem?
He said we opened a can of worms. It allowed his competitors to come and comment on how online press release distribution services do not help. And, they were offering other ideas. Now, instead of having a healthy debate and offering proof that it works and that he is a thought leader, my client backed down. He even told us to remove the discussion from all of the groups and to not create these types of conversations.
Now, we told the client – that this is a “social” network so you want to create conversations and discussions. You want to have an open forum and engage members within your group and other groups. You can’t be afraid to open up a can of worms and have others (including your competitors challenge you). Because you are going to miss golden opportunities to show prospects how you are different from your competition and why they should choose to work with you.