If you have been following me for a long time, you know that I am a strong advocate of creating social media conversations based on your content. Within LinkedIn, you should be creating thought provoking discussions and starting debates within the different groups. From there, you link (and lead) potential prospects to your blog.
Now, the question is…How are you going to turn prospects from LinkedIn into an email subscribers once they get onto your blog. One way is to add call-to-actions at the end of your blog.
Now, besides adding call-to-actions with links to squeeze pages where I can capture your information – there’s a WordPress plugin that I just discovered by reading an article on SocialMediaExaminer.com. The plugin is Pippity Customized Popups. This popup allows you to get more email subscriptions without annoying your readers as it provides you with the configuration options necessary to ensure that popups are delivered in the most unobtrusive and beneficial way to your blog readers.
The key to using these popups is to make sure they’re relevant to the user. You also need to make sure they don’t appear every time someone goes to your website or before visitors get a chance to read your blog post. It gives you great control over how the popup looks, when it appears and what it displays. It can be very effective for growing email subscribers.
A good way to use Pippity is to display a popup that is particularly relevant to visitors from a specific site. Let’s say I’m creating a discussion on LinkedIn about WordPress PlugIns and I link the discussion to this blog post. When someone follows the link, I could display a popup that is relevant to LinkedIn users that would say:
LinkedIn Group Members….
We’ve prepared a special guide to the best “WordPress PlugIns” for your blog. This offer is exclusive to my fellow LinkedIn group members who have shown interest in learning how to maximize their blogging efforts. If the group discussion and if this blog post has piqued your interest, enter your contact details to get this free report PLUS future blog postings.
Notice how the offer and the language of the pop-up box is relevant to the blog post, the LinkedIn discussion and readers from a specific site. Pippity’s settings and power filters give you many ways to tailor when and how your popups appear; such as only displaying it for a specific post or any post in a particular category and having them popup only when you get visitors from a specific site like LinkedIn.
You can also do split-testing and display different popups to different users to determine which one has the best conversion rate. Plus, you could also configure the popup only to appear once and only when the user has reached the end of the post. This way, the user reads your content and value without distractions.
Read this article to see more WordPress plugins that can grow your email subscriber list. And, don’t forget that I have tools to help you with your LinkedIn marketing efforts.